Atlas Iron

BRIEF

Atlas Iron explores, develops and exports quality Pilbara iron ore. As part of the Hancock Prospecting Group, the most successful private company in Australia. Atlas engaged Blackbox to complete a corporate identity exercise and new website from copywriting to design and development. Atlas wanted a website that put their people and the forefront, engaged potential new candidates and showcased their community spirit. It was about showing website visitors who Atlas is, what they do and how they choose to do it. After all, that's what builds a legacy.

SOLUTION

Blackbox was engaged to assist with brand identity design and supporting marketing communications. The scope of works included a website designed and built, large format onsite signage, sales office interior signage, Vision and Values infographics and posters and supporting digital marketing. The distinctive identity with its rustic orange leveraged the core differentiation of the development and provided a strong visual canvass to attract maximum attention

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